You can't help but smile at a VW

The road never ends for the classic VW bus.

   VW's latest campaign gives us once again a chance to grin. Ever since their breakthrough print ad in the late 1950s, VW has consistently used humor as their weapon of choice and their new Tiguan ad "She Got Me Ridin' Dirty" rap hook juxtaposed against the impeccable suburban mom is one of their cleverest yet.
   VW's audience is one that can deal with a complex scenario in a short amount of time; only so much information is revealed allowing the viewer's imagination to fill in the missing blanks and it deals with the most primal of concerns: the safety of your daughter out on a date.
   While mom may not be able to control who her daughter sees, she can control what car her precious is riding in — a safe-conscious Tiguan.
   Brilliant.
   Still, my favorite VW campaign was the 'In Da Haus' series, with the outrageous German psycho engineer's offer to "un-pimp" your ride. Different market segment, perfect pitch. The commercials were the work of ad agency Cripsin Porter & Bogusky.
   And let's face it, we need all the smiles we can get.
   The geopolitical shenanigans we have got US involved in don't look good for the near future unless somehow the country holds hands with 76-year-old Ron Paul and says, "Let's jump".
   The man has a small but intense (and well-informed) gaggle hammering his signs in front of their homes.
   One of his biggest appeals appears to get rid of all that %^$#@ foreign aid; bring our troops home; and let the rest of the world take care of itself — we've got to take care of ourselves first.
   This appeal is resonating with the younger voters fearful that their going to get absolutely crapped upon.
   Now normally I don't give such septuagenarian screechers a second thought but after reading an eye-opener from Pratap Chatterjee, I cannot for the life of me understand why we didn't pack up our bags once OBL was delivered to the sea.
   What are we doing there other than squandering even more money with such little result and the morale of our troops is simply coming apart.
   I don't want to imply that US troops haven't handled their jobs as best as they could — but the mission ran out of gas when Osama took a bullet.